James H. Short, Jr., Director of Marketing

James H. Short, Jr., Director of Marketing for the PLCB, serves as the principal adviser to the Board on purchasing, distribution, marketing and sales of wine and spirits. Jim manages a team responsible for developing innovative promotional ideas and marketing techniques for PA Wine & Spirits Stores.  

Jim began his career at the Pennsylvania Liquor Control Board as a store clerk in 1984, and advanced through various positions within store operations. Jim accepted a position with the Marketing Department at PLCB headquarters in 1991 as a Merchandising/Pricing Coordinator and rose to his current position as the Director of Marketing in 2003.

In addition to his work at the PLCB, Jim is a member of the Greater Zion Missionary Baptist Church, where he is very active in the men’s ministry, homeless ministry and enthusiastically volunteers with the charitable organization, New Life Community Development Corporation.

A native of Bryn Mawr, Pennsylvania, Jim studied at Indiana University of Pennsylvania. Jim resides in Harrisburg and enjoys spending time watching Susquehanna Township Athletics with his wife, Denise, and their two children, Darius and Maya.