Dale Horst, Director of Marketing and Merchandising

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Dale Horst

Dale Horst, Director of Marketing and Merchandising for the PLCB, oversees and directs a team responsible for operations and field support of more than 600 retail and wholesale stores serving retail and on-premise consumers. He also oversees the facilities’ maintenance and equipment staff to assist and maintain each store. 

Dale brings over 36 years of private industry retail and marketing experience to Retail Operations. His goal is to achieve best-of-class retail operations for the state of Pennsylvania, with responsible sales to the PLCB consumers.

Dale holds a Bachelor’s degree in Business from Penn State University and a Master’s degree in Business Administration from Syracuse University. Dale is a Melvin Jones Award recipient and is Secretary of the Elizabethtown Lions Club. Additionally, he is Treasurer of the Thompson Flying Club and enjoys flying with his wife, Toney. Dale resides in Lewisburg and has three adult children.