The Office of Marketing & Merchandising

Vision
The Office of Marketing & Merchandising is a leading innovative marketer of fine wines, good spirits and superior customer experience.

Mission
The Office of Marketing & Merchandising will build relationships with our customers and exceed their expectations with the best possible prices, product, and service.

Goals
Product Selection:  Buying and merchandising products that customers prefer.

Customer Service:  Identifying and exceeding customer needs and expectations.

Market Expansion:  Improving customer engagement with fine wines and good spirits.

Performance Management:  Ensuring return on investment for citizens and customers.

The Office of Marketing & Merchandising is comprised of four Bureaus:

The Bureau of Product Selection

The Bureau of Marketing Programs

The Bureau of Marketing Communications, Branding & Design

The Bureau of Market & Store Analytics